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There is a few different types of videos for different situations:
Voice over product videos
These can be quick simple videos that we can record the audio first and fill in the video with product photos and short video clips. These are typically the quickest to create.
Product overview videos
These are typically videos shot on location that include photos as well as videos that help show how the product works or a product introduction. It also could introduce a new bigger or smaller version of equipment that is currently in use.
These can be short, for quick spots on you-tube, Facebook, or Linkedin.
How-to repair videos
These videos are typically longer and usually require the said equipment to go through the entire repair process. It is also a great time to show any differences in the equipment. This can be updates or different sizes of equipment.